Digital Marketing works for every business in any industry whatever your business goals are local or global. The best part, you can analyze your audience’s persona to identify their needs and create valuable and relevant content. This also means that every line of business needs to identify and approach their Digital Marketing strategies differently. For example, the Marketing of Food industry will be a lot different from the Fitness industry.
2020 has opened new scope for the Brick-and-mortar businesses to explore the Digital market, attract new customers, and eventually change their traditional business models to an online or digital one.
Source: Businesstocommunity 
Source: Quintly
Social Media Viewers Pesona For Digital Marketing
- Users: 1.79 billion daily active users worldwide
- Audience: Generation X and millennials
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Users: 186 million daily active users worldwide
- Audience: Primarily millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service
- Users: 1 billion monthly active users
- Audience: Primarily millennials
- Industry impact: B2C
- Best for Natural-looking media, behind-the-scenes, and user-generated content; advertising
- Users: 675 million monthly active users worldwide
- Audience: Baby boomers, Generation X, and millennials
- Industry impact: B2B
- Best for: B2B relationships, business development, and employment marketing
YouTube
- Users: Over 2 billion logged-in monthly users worldwide
- Audience: Millennials, closely followed by Generation Z
- Industry impact: B2C
- Best for: Brand awareness; entertainment, and how-to videos
- Users: 416 million monthly active users worldwide
- Audience: Primarily older millennials and younger baby boomers
- Industry impact: B2C
- Best for: Visual advertising; inspiration
Types of Digital Marketing Courses
- Social Media Marketing: SMM is all about meeting your target audience at the right time and place on various Social media platforms. While Social Media is beneficial and valuable to your business growth, strategies differ based on how the audience spends time on the social network.
- Google Ads: It is a paid advertising platform falling under a marketing channel known as pay per click (PPC). Where the advertiser (you) pays per click on an ad. It is an effective way to drive your targeted audience to your business and boost your website traffic or in-store visit. Paid ads on Google get 65% of the clicks, and 43% of customers buy something they’ve seen on Youtube ads. And, As per Google, advertisers (you) make $8 for every $1 spend on Google Ads.
- Search Engine Marketing & Optimization: SEM may incorporate SEO to achieve a higher rank in SERPs, thus increasing the website’s visibility. It is usually achieved through paid advertising enhancing pay per click (PPC) listings.
- Content Marketing: A strategic marketing approach to create relevant and consistent content to attract and retain a targeted audience, thus driving a profitable business.
- Creative and design: It involves taking an idea and imagining a visual solution. It is beyond just Photoshop and InDesign.
- Web development: Web development: Coding and programming to build websites and improve the website’s functionalities.
The Best Basic Digital Marketing Courses
Marketing Courses
Digital Marketing takes the marketing of the business, services, and goods online and advertises through digital channels such as Social media, email, and search engines. Furthermore, measuring the advertising ROI through analytics and much more.
SEO Marketing Courses
SEO stands for “search engine optimization.” To put it simply, it means improving your website to increase its visibility on SERPs. The better the visibility of your page, the better the attention from prospective and existing customers to your website.
There are more than 2.2 million searches made on Google every day. It is an indication that it’s crucial to appear on the first page or first few pages if the searcher is very desperate. The first page of Google captures at least 71% of web traffic ( at times 92%), and the second page is far from close.
SEO optimizes the website of the business to make it appear in the first few pages of the searches made. It is the cheapest way to attract traffic to your website known as organic traffic.
Content Marketing Courses
Strategic marketing focuses on creating high quality, relevant, and consistent content to attract a target audience.
Creative and Design Marketing Courses
Our imagination is very vivid, and anything pleasing to the eyes will make a first impression, and that’s why graphic designing is crucial. It ensures that you drive traffic to your well-intended content and then let the viewer decide.
A graphic designer communicates ideas through images, colours, typography, and shapes (2D or 3D).
They make posters, infographics, logos, website layouts, software interfaces, book covers, etc. There are various specializations that a graphic designer could master in.
Social Media Marketing
SMM is all about promoting your content on various social media platforms such as Instagram, Facebook, Pinterest, Twitter, and many more. Your content (Business or product) should be targeted towards a specific audience for maximum conversions and brand awareness.
Web Development Courses for Marketing
Web Development is a rapidly expanding industry since more than half the population is on the web. As per a survey, the employment of web developers is expected to grow by 13% which is much faster than other technical careers.
Web development usually refers to web markup and coding. And all the web development tasks come under it such as Front end, back end, CMS (Content Management System) Development (Drupal, Magneto, WordPress), eCommerce development, and server and network security.
Paid Courses
Conclusion
Digital marketing is the future of business big or small. This is why everybody taking the business online needs to adopt a digital marketing strategy to stay relevant. Organizations like Flipkart, Amazon, Jabong, Alibaba are the perfect examples of the digital business model. Also, there are other businesses too doing pretty well based on their online presence.
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