Scope of Digital Marketing Tools
Digital marketing means to be in a million places at once. And Digital marketing tools make this scalable whether you have to rig through data or make a fine social presence. Better tools offer better marketing intimating customer’s behaviour in different online platforms.
There are approximately 400 million SMEs(Small and medium enterprises) around the globe having a huge impact on the economies creating jobs and innovation.
The reasons may differ from person to person to start their own businesses and if you happen to be one such individual investing in digital marketing tools is an absolute necessity for a more strategic approach towards making your business successful.
Social media is a preferred favorite for small business owners. In fact, 64% of surveyed small businesses use social media in their marketing strategy (The Manifest, 2019).
Digital marketing is more reliable compared to other channels for marketing. It helps you in knowing who to target your business to, convince them and eliminate competition. It goes beyond checkouts creating valuable testimonials defining your brand through user experience.
As a small business aiming to become big a small investment in digital marketing tools to offer adequate and specific solutions is enough. A strategic approach would leverage the use of social media, Seo, and media marketing.
Viral Marketing – Dollar Shave Club
Value Digital Marketing Tools
SEO Marketing Tools
1. Google Analytics
Google Analytics is a free and simple to install tool to track website traffic and behaviour of your audience. Although it has endless options, as a beginner its imperative to monitor the most valuable information which is the traffic volume.
It is one of the most motivating tools to know your direction and give validation. It will introduce you to the following:
- Page Views: no of people visiting your link/ website
- Top Pages: pages grabbing the most traffic
- Session Duration: Avg. Time spent on the website
- Location: The locations attracting the most traffic
Monitoring your traffic daily, weekly or monthly depends from individual to individual but it definitely keeps you in the right direction.
With SEMrush, you will be able to see how well the website is ranking for keywords, plus track backlinks to other sites, and more. It is a popular SEO tool that specializes in competitor analysis, Google Ad campaign optimization and keyword research. Analyze your website to fix technical issues and speed up the SEO optimization process.
Note: 10 free searches per month.
Yoast is a beginner-friendly WordPress plugin helping you optimize your site for SEO. A powerful free tool that does 70% of the SEO stuff you need and some advanced stuff. It gives a ton of flexibility letting you improve the content by setting up titles, meta descriptions, and social sharing information on a per-post basis.
It will give a visual of the frequently asked questions by people online on a specified topic and helps in generating content ideas.
Trello is a project management tool that makes it easy to plan content by dragging tasks between columns. You can create unlimited project boards with a free account. Trello is a project management tool that makes it easy to plan content by dragging tasks between columns. You can create unlimited project boards with a free account.
Grammarly has a free browser plugin that edits your grammar, spelling, word choice, and style.
Type or paste your content in this free editor and get a score for readability, catch passive voice and word repetition, and more.
oTranscribe is a free tool with shortcuts that make it faster and easier to transcribe interviews other audio.
It is a free tool with shortcuts that make it faster and easier to transcribe interviews other audio.
You can score your headlines based on word choice, emotional language, word choice, positive and negative sentiment, and power words. The benefit of spending a good amount of your time on the headline is to make sure the readers feel the urge of clicking on your post through the endless barrage of posts. With a free CoSchedule account, you can score your headlines based on word choice, emotional language, power words, and positive and negative sentiment.
Some Key Criteria to Evaluate Paid Digital Marketing Tools
1. Pricing Policy (Budget)
2. Benefits (Testimonials/ Reviews)
3. Customer Service (24/7)
4. Integration (Easily Integrated with other tools)
5. Accountability (maintenance, software updates, refund policies, etc.)
The tools mentioned above help with SEO, Content Management, Analytics, and Heading. There are numerous other tools for various other digital marketing strategies like PPC, Graphic Design, Email and Inbound Marketing. Why are they important? Well because around 17% of startups fail due to bad marketing and therefore digital marketing needs to be a core part of a business journey from the very beginning.
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